2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics. Digital ad spend in Asia-Pacific will rise 18.2% in 2016 to $59.7 billion, whilst North America will rise 9.6% to $59.5bn. Asia-Pacific’s [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/apac-to-overtake-north-america-as-world%e2%80%99s-biggest-digital-ad-market-strategy-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=apac-to-overtake-north-america-as-world%25e2%2580%2599s-biggest-digital-ad-market-strategy-analytics
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