By Niki Macartney, strategy director at Southpaw Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for those found to be in decline. It’s vital to recognise, however, that many comebacks fail [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/9-ways-fmcg-brands-can-remain-relevant/?utm_source=rss&utm_medium=rss&utm_campaign=9-ways-fmcg-brands-can-remain-relevant
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