When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – there’s a daily sea of data to delve into. But when it comes to proving the impact of your [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/when-it-comes-to-proving-the-impact-of-your-marketing-efforts-to-your-boss-how-do-you-pick-the-most-valuable-metrics-to-present/?utm_source=rss&utm_medium=rss&utm_campaign=when-it-comes-to-proving-the-impact-of-your-marketing-efforts-to-your-boss-how-do-you-pick-the-most-valuable-metrics-to-present