80% of ‘shared’ content on mobile is viewed via Dark Social The way Britons share and interact with online content on smartphones is dominated by Dark Social channels according to marketing technology experts, RadiumOne. Over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via private Dark Social channels, such as [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/research-dark-social-dominates-uk-mobile-sharing-activity-radiumone/?utm_source=rss&utm_medium=rss&utm_campaign=research-dark-social-dominates-uk-mobile-sharing-activity-radiumone
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