Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

The Post Office is harnessing one-time social media trailblazer – Klout – to help it work out who it should be prioritising online and who could be useful in future marketing campaigns. The retailer has been on a mission for the past few years to reestablish the brand amongst consumers which has seen it invest heavily [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/remember-klout-the-post-office-is-using-it-to-root-out-brand-advocates-and-decide-who-should-get-priority-treatment-online/?utm_source=rss&utm_medium=rss&utm_campaign=remember-klout-the-post-office-is-using-it-to-root-out-brand-advocates-and-decide-who-should-get-priority-treatment-online