Saturday 4 June 2016

FMCG : Vimto shifts TV spend to Snapchat / Comments from Emma Hunt and Nola Calladine

For the first time Vimto has shifted its TV ad spend online, with a significant investment into Snapchat to support the launch of its new teen-focused Vimto Remix brand. In a campaign planned and bought by MEC Manchester and with creative by Driven, Vimto is running a sponsored lens where users can turn themselves into [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/89928/?utm_source=rss&utm_medium=rss&utm_campaign=89928

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