The Challenge With Coty looking to relaunch its adidas Sport Sensations anti-perspirant in 2014, all eyes were on the upcoming World Cup. Many brands were looking to piggy-back the event, so the Adidas body care brand had to come up with a strategy that would cut through the noise and really engage with the football [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/adidas-gets-one-shot-at-world-cup-glory-with-five-by-five/?utm_source=rss&utm_medium=rss&utm_campaign=adidas-gets-one-shot-at-world-cup-glory-with-five-by-five
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