“74% of customers get frustrated with websites when content appears to have nothing to do with their interests”

How personalisation has helped UK brands enjoy business uplift Iain Lovatt – Faculty of Business and Law Advisory Board at University of the West of England If you aren’t using personalisation in your marketing, you’re losing business. As blunt as this sounds, more and more customers are demanding an online experience that is suited to their [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/06/74-of-customers-get-frustrated-with-websites-when-content-appears-to-have-nothing-to-do-with-their-interests/?utm_source=rss&utm_medium=rss&utm_campaign=74-of-customers-get-frustrated-with-websites-when-content-appears-to-have-nothing-to-do-with-their-interests