Wednesday, 25 April 2018

Smartphone video is fastest growing online ad format

Near half-billion £ rise on smartphone video ads as phones overtake computers for internet time  Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC. This was a rise of 69% [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2018/04/smartphone-video-is-fastest-growing-online-ad-format/

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