Near half-billion £ rise on smartphone video ads as phones overtake computers for internet time Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC. This was a rise of 69% [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/04/smartphone-video-is-fastest-growing-online-ad-format/
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