UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/04/research-ad-viewability-hits-record-high/
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