25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine. Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. So it created a glossy print publication that offered recipes, cooking tips, and feature articles. Eventually, other cornerstone brands like Tesco [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/04/114729/
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