Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today. P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/04/sky-overtakes-pg-as-biggest-traditional-ad-spender/
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