Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research. In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. “This research is focused on financial institutions [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/women-for-women-how-can-we-work-together-to-break-down-the-barriers-of-gender-stereotyping/?utm_source=rss&utm_medium=rss&utm_campaign=women-for-women-how-can-we-work-together-to-break-down-the-barriers-of-gender-stereotyping
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