By Phil Andrews FIDM, Executive Chairman, Ignition D4 Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting the dots in real-time and offering relevant, non-intrusive communications faster than the competition is the ultimate sweetspot for any brand. It’s about what is happening now, not [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/how-direct-and-digital-are-colliding-to-capitalise-on-real-time-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=how-direct-and-digital-are-colliding-to-capitalise-on-real-time-marketing
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