Banks and insurers are losing money by not tailoring their communications. Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/ignoring-marketing-to-women-is-costing-financial-services-firms-113bn-per-year/?utm_source=rss&utm_medium=rss&utm_campaign=ignoring-marketing-to-women-is-costing-financial-services-firms-113bn-per-year
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