23 senior IAB Board members commit to new initiative In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/109981/?utm_source=rss&utm_medium=rss&utm_campaign=109981