For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics. In the third quarter of 2017, the proportion of banner ads served that [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/ad-viewability-hits-18-month-high-meetrics/?utm_source=rss&utm_medium=rss&utm_campaign=ad-viewability-hits-18-month-high-meetrics
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