Generationer : Volkswagen and a potentially controversial new long-form ad

In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems—the pain caused by difficult family relationships. Volkswagen steps boldly [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/generationer-volkswagen-and-a-potentially-controversial-new-long-form-ad/?utm_source=rss&utm_medium=rss&utm_campaign=generationer-volkswagen-and-a-potentially-controversial-new-long-form-ad