When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey. These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/what%e2%80%99s-holding-companies-back-from-delivering-a-great-communications-experience-new-white-paper/?utm_source=rss&utm_medium=rss&utm_campaign=what%25e2%2580%2599s-holding-companies-back-from-delivering-a-great-communications-experience-new-white-paper
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