The US Federal Trade Commission has written to ninety celebrity ‘Influencers’ warning them not to use their fame and extensive social media followings to promote brands without indicating that it is a paid for or sponsored post – usually via the #ad or #spon hashtags. Although the FTC did not disclose which celebrities received the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/celebrities-warned-again-over-ad-posts-promoveritas/?utm_source=rss&utm_medium=rss&utm_campaign=celebrities-warned-again-over-ad-posts-promoveritas
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