“Why brands should wake up to shopper marketing” … Jon Southcombe

2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut. Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/why-brands-should-wake-up-to-shopper-marketing-jon-southcombe/?utm_source=rss&utm_medium=rss&utm_campaign=why-brands-should-wake-up-to-shopper-marketing-jon-southcombe