Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics. Half of advertisers plan to increase spend by up to 20%, while a third plan to maintain existing or reduce online spend The majority of the world’s largest advertisers are committed to increased investment in [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/new-research-two-thirds-of-big-brands-committed-to-increase-online-ad-spend-despite-growing-concerns-around-viewability-fraud-and-basic-metrics/?utm_source=rss&utm_medium=rss&utm_campaign=new-research-two-thirds-of-big-brands-committed-to-increase-online-ad-spend-despite-growing-concerns-around-viewability-fraud-and-basic-metrics
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