Mars Chocolate UK has revealed that last year’s adverts forMaltesers that put disabled people front and centre have proved to be the most effective advertising for the brand in the last ten years. Maltesers rolled out the series of ads in October as part of Channel 4’s Superhumans Wanted competition, all of which were inspired [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/04/103974/?utm_source=rss&utm_medium=rss&utm_campaign=103974