UK advertising expenditure grew at its highest rate since 2010 last year, increasing by 7.5% to £20.1bn, according to the UK’s definitive advertising statistics, the Advertising Association/Warc Expenditure Report. Internet adspend increased 17.3% to £8.6bn, with mobile accounting for 78% of that growth, growing 61.1% to a total of £2.6bn. The UK is comfortably the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/04/uk-advertising-spend-passes-20bn-as-growth-hits-five-year-high/?utm_source=rss&utm_medium=rss&utm_campaign=uk-advertising-spend-passes-20bn-as-growth-hits-five-year-high
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