Beware brand owners: a new and powerful consumer cohort is on its way. More sceptical and less loyal than previous generations, these young people are also using social media in an entirely new way. A great deal has been written about Millennials (those born between the 1980s and early 2000s), as they are now entering [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/04/talking-bout-my-generation/?utm_source=rss&utm_medium=rss&utm_campaign=talking-bout-my-generation
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