Leading media agency MEC (mecglobal.co.uk) has won a D&AD pencil for its ground-breaking public awareness campaign encouraging people to reduce their sugar intake. As part of MEC’s work with Public Health England, the agency created the Sugar Accumulator, a tool that uses a traffic light system to tell people how much sugar is in the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/04/mecs-sugar-accumulator-wins-dad-pencil/?utm_source=rss&utm_medium=rss&utm_campaign=mecs-sugar-accumulator-wins-dad-pencil
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