A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/04/pioneering-study-reveals-out-of-home-drives-significant-uplift-in-smartphone-brand-action/?utm_source=rss&utm_medium=rss&utm_campaign=pioneering-study-reveals-out-of-home-drives-significant-uplift-in-smartphone-brand-action
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