German advertising is regulated by law – the state provides a framework for fair competition and ensures that advertisers are not misleading or harming consumers. Additionally, advertisers and media agencies promote good standards to avoid stricter legislation and voluntarily follow a code of conduct for their industry which is monitored by the German Advertising Standards Council, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/02/top-tips-when-running-a-promotion-in-germany-promoveritas/
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