The nature of B2B marketing has traditionally made it less glamorous and more challenging than its B2C equivalent. Products and services can be far more specialised and technical, while convincing thrifty businesspeople of the value of your offering can feel like getting blood out of a stone. But those companies who excel in B2B marketing [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/02/4-useful-marketing-hacks-for-b2b-firms/
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