Independent marketing agency, Granby, announces the results of a bespoke consumer survey into the impact of on-pack promotions in a digital age. The research conducted in partnership with polling company Censuswide, saw 1000 UK consumers, representative of the general population, questioned extensively on their shopping habits; from what makes brands more attractive to how they redeem [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/02/from-promotion-to-devotion-granby-reveals-on-pack-promotion-drives-loyalty/
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