Friday 23 February 2018

First ad tech co receives IAB “Gold Standard”

Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2018/02/first-ad-tech-co-receives-iab-gold-standard/

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