Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer’s combined food and non-food accounts for just two years.
The move comes after a significant shake-up of M&S’ internal marketing function nine months ago.
Last April, it ditched the top-down structure that had been led by now-departed group chief marketing officer Patrick Bousquet-Chavanne in favour of separate clothing and food functions, led by Nathan Ansell and Sharry Cramond respectively, who report into divisional managing directors.
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from TheMarketingblog http://www.themarketingblog.co.uk/2019/02/ms-wants-new-ad-agency/
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