10 quick tips about promotional products

Promotional products help brands attract and maintain the attention of customers. But how do you make sure that your marketing campaign is successful?

Here are 10 instant tips to help your brand make the most of promotional products.

1. Be consistent

Carry your brand message across the entire business, starting from your website and business cards to social media posts and promotional items. Use one brand colour, font, and style. It will help your audience remember your brand.

2. Choose the right product

Remember that when it comes to promotional products, there’s more than the traditional key-rings or pens. Open yourself to new options and think what kind of items would match your brand values, mission, and vision best.

3. Research the market

Ask for catalogs from the best and most reliable suppliers. Feel free to ask them for recommendations.

4. Make sure your product is unique

You need a product that will make your company stand out, so be prepared to invest in something original. The market is full of exciting products brands are using to distinguish themselves from their competitors.

Take advantage of that and don’t be afraid to do something different.

5. Promote your brand

It’s not enough to print your logo and website address. You can maximize your return by showing that your brand is creative. For example, you can  show your unique selling points or talk about products that carry the highest value for customers.

Offer promotional products that contain your brand message.

6. Consider direct mailing

Brands use direct mailing to attract new customers. It’s a straightforward and measurable way to distribute your promotional products and learn how they perform for your brand.

7. Offer items people want

You don’t want to promote your brand with products customers view as junk.

8. Segment your audience

Deliver items that match their lifestyle. For example, if your audience travels a lot, offer travel-related items such as luggage straps.

9. Participate in events

Another effective way of distributing your products is taking part in events where you’re bound to connect with your target audience.

10. Give away leftover items

Avoid throwing them away and hold a giveaway competition via your newsletter or social media.

Use these tips to take advantage of promotional items to attract new customers and grow your business.

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from TheMarketingblog http://www.themarketingblog.co.uk/2019/02/10-quick-tips-about-promotional-products/