London-based DRTV and digital agency WPN Chameleon (WPNC) has created the first DRTV ad for French animal charity Fondation 30 Millions d’Amis.
The work was created in conjunction with WPNC’s French partner agency, fundraising specialist Hopening.
The charity was established following the success of TV programme 30 Millions d’Amis, which ran on French TV from 1976 to 2003. The 60-second ad plays on nostalgia around the show, asking former viewers to give a regular gift to help suffering animals, in return for donors being named ‘Maitres de Coeur’ – Masters of the Heart.
You can watch the ad here.
The post WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis appeared first on TheMarketingblog.
from TheMarketingblog http://www.themarketingblog.co.uk/2019/01/wpn-chameleon-unveils-first-drtv-ad-for-french-animal-charity-30-millions-damis/
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