Branded products – 3 clever ways to leverage their power

As we are all still welcoming in the new year, it is a great time to begin assessing last year’s marketing campaigns. While it’s tempting to wait for later in January and its flurry of resolutions and positive mantras to do it, the better time is now.

Take a moment, take stock and think about how you’ll develop your brand in 2019.

One option is to embrace the power of promotional products. Items like branded mugs, stationary, computing equipment, bags and free giveaways can have a big impact on customers and clients. They are affordable, practical, easy to manufacture and they give something back to a loyal customer base.

Here is some advice on maximising the potential of promotional products like branded mugs, giveaways and other items in 2019.

A Little Giveaway

If there’s one thing all customers love, it’s a freebie. Branded merchandise makes for fantastic free gifts. Customers get a little treat for their loyalty or decision to sign up, make a purchase or whatever other action is at the end of your sales funnel. Businesses get a chance to reach customers on a personal level.

Branded gifts don’t have to be expensive. They should make people smile as, when they do, these positive feelings will become inextricably linked to the brand logo or design sent with their freebie. In short, you have to give a little to get a little back. And branded merchandise is a way to do this and still promote your business.

Know Your Customers

For branded merchandise to work as a marketing tool, it must be matched to the interests, needs and characteristics of your customers. For instance, if you primarily sell to millennials, they’re likely to like all things technology. For older customers and clients, think practicality.

Things like promotional tote bags, printed pens and branded mugs. When designing for younger shoppers, you can get away with more frivolousness. Think funky key chains, cool pencils, mouse mats and tote bags.

Think About Longevity

The most valuable branded products are items with an extended shelf life. They include branded mugs, calendars, pens, notepads and any other object that stays useful for a long time. In fact, calendars are, perhaps, the best promotional product of all. Few other items continue to hang around in customers’ homes and offices for a whole year.

Don’t forget that, if the product itself is practical, a person doesn’t need an established relationship with your brand to keep it around. They’ll do so because it’s helpful.

Through the use of promotional merchandise every time your customers open their fridge, look at the calendar or reach for a mug, they’ll see your logo. It’s all about making your brand an ongoing presence.

Planning Ahead for a Successful 2019

If you start planning your next marketing strategy now, you’ll be able to hit the ground running for the rest 2019. This is what customers want from businesses: a sense of readiness of ability to meet their needs no matter the time of year. With branded products and merchandise, cost efficient marketing is always an option for your business.

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from TheMarketingblog http://www.themarketingblog.co.uk/2019/01/branded-products-3-clever-ways-to-leverage-their-power/