Consumer awareness of the new data laws directly increases comfort in data sharing, according to new research from the DMA and Acxiom The new General Data Protection Regulation (GDPR) governing the collection, storage and use of data are coming into force soon and new research reveals that almost two-thirds of consumers (62%) said their confidence [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/05/talking-to-customers-about-their-data-is-the-key-to-gdpr/
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