Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today. Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/05/new-research-hospitality-leads-digital-transformation-of-luxury-category-zenith/
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