This white paper delves into the customer life cycle and addresses the dilemma about where enterprises should put their focus – on customer acquisition or customer retention? It also highlights how this dilemma impacts the CIO and innovation, as well as some of the outcomes for business and customers. Problem Statement: The old debate stands: [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/05/acquisition-vs-retention-where-should-brands-focus-new-white-paper/
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