Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/05/new-analysis-shows-that-quality-journalism-continues-to-win-the-war-on-attention/
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