The product is the first one to measure people’s cross-device behaviour from a single source, thus giving publishers an accurate picture of their unduplicated audience across devices, plus insights like a “day-in-the life” visualisation of their audience and stickiness as they move across devices and publisher properties. The problem publishers have is that audience measurement [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/06/publishers-cross-device-audience-problems-solved-audience-profiles/?utm_source=rss&utm_medium=rss&utm_campaign=publishers-cross-device-audience-problems-solved-audience-profiles
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