You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/02/the-top-11-mistakes-and-best-practices-for-designing-an-actionable-customer-journey-map-2/?utm_source=rss&utm_medium=rss&utm_campaign=the-top-11-mistakes-and-best-practices-for-designing-an-actionable-customer-journey-map-2
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