Humour is what engaged people, not tackling social issues Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/02/facial-tracking-shows-skittles-and-mr-clean-were-best-super-bowl-ads/?utm_source=rss&utm_medium=rss&utm_campaign=facial-tracking-shows-skittles-and-mr-clean-were-best-super-bowl-ads
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