Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus. The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/02/money-talks-as-dixons-moves-carphone-into-amv-bbdo/?utm_source=rss&utm_medium=rss&utm_campaign=money-talks-as-dixons-moves-carphone-into-amv-bbdo
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