4 easy steps to dealing with a high bounce rate

Bounce rate basically refers to single-page visits by users who don’t want to explore your site further. One thing’s for sure, a high bounce rate is not exactly a good thing to have.

Not only does it decrease your website SEO score, it also indicates lost opportunities. If visitors keep “bouncing” off of your page, your business website won’t be meeting its conversion targets.

So, how can you keep your bounce rate low? Let’s look at these simple steps:

 

1. Do a content audit

The first step to treating a high bounce rate is to gather all your content resources. Using a spreadsheet, list all your web pages, sales collateral, and blog articles along with their URLs. Review each resource and see if your pages are relevant to your target audience. This step is crucial as this will make it easier to calibrate your content strategy to better resonate with your target audience.

 

2. Improve content readability

One reason your website it unable to retain visitors is the issue of readability. Does your website have content with extensive paragraphs? Does the design and formatting make it difficult to understand the text? If you say yes to all this, then you will need to re-edit your content and revamp your formatting for better readability.

The principle here is to make your content scannable. Web visitors want information delivered to them in easily digestible chunks, so long sentences and even longer paragraphs just won’t cut it. You will also need to increase the impact of your messaging by using simple sentence structures. Not sure if your content is readable online? Use plugins such as Yoast, which gives suggestions on clear, concise, and powerful writing.

 

3. Reduce your loading speed

Visitors won’t stay long if your webpages take forever to load. As much as you want your website to have a great design, you still need to ensure that your site won’t take more than three seconds before everything is loaded.

One solution to this is to reduce the number of HTTP requests. You can do this by simplifying or combining your source code. You can also reduce external scripts, if there are any. If your website is heavy on images, make sure to use an image compression tool. This will make your site lighter, allowing it to load faster.

 

4. Update your keyword strategy

Another reason why your site isn’t getting valuable visits is an outdated keyword strategy. Businesses should be able to update their list of keywords whenever new search algorithms are announced. Just ask the top SEO firms from BestSEOCompanies.com to know how important it is to update your keyword strategy once in a while.

For this, make sure to use keyword research tools to generate a list of high-value keywords that will improve your organic traffic. Tools such as SpyFu are great for competitor keyword analysis.

A high bounce rate can impact your business website performance significantly if you treat it as an afterthought. Using these steps, you can get longer page sessions and, more importantly, generate more business.

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from TheMarketingblog http://www.themarketingblog.co.uk/2018/12/4-easy-steps-to-dealing-with-a-high-bounce-rate/