Why inclusivity should be your USP … exclusive

 

In the current climate, it is more important than ever for business owners such as yourself to be taking proactive measures to practice inclusivity within their businesses.

The general public is rapidly waking up to the fact that discrimination is a problem that has far from gone away and that places of work are hot beds for these kind of attitudes to hold promising individuals back from achieving their potential and helping your business to thrive going forward.

To help you begin to change things around, this handy article is going to make the case for why inclusivity should be your company’s unique selling point and give you the information you need to get started.

Understanding why being inclusive matters

If you are interested in including a proactive approach the inclusivity within your business practices, then you first need to understand the reasons you need to make inclusivity a priority, which are as follows:

• To make sure every single one of your staff (not to mention customers) feels welcome and heard by your business and is considered equal to everyone else
• To promote a safer working environment by being educated on these matters and proactively always looking to go out of your way to do better going into the future
• To place your company firmly on the right side of history and ensure the sustainability of your business venture by aligning yourself, your company, and your products with fair practices

Leading on from this, you need to also take the time to learn about the negative effects of not being inclusive in your business practices, which can lead to workplace bullying, lawsuits, and good members of staff leaving your company because others have not made them feel welcome.

Isn’t inclusivity the same as diversity?

The short answer to this question is no.

Diversity refers to the hiring of people from different backgrounds, cultures, religions, races, and genders which, while is a good step in a positive direction, doesn’t automatically lead to inclusivity.

Inclusivity refers more to the attitudes and education of your work force to see everyone in the company as equals and to actively challenge the notion of negative stereotypes that inform discrimination.

Essentially, diversity happens during the hiring process, but inclusivity happens over time as you grow as both a company and individuals.

Where do you start making changes?

Now that you hopefully have a better grasp of why inclusivity is such an important and indispensable part of running a business in these modern times, you need to work out how you are going to start tackling the problems you face currently.

One way of doing this is by visiting www.engageinlearning.com to research ways of educating yourself, and in turn your teams, to be inclusive properly. Engage in Learning offer a course in unconscious bias that helps the participants to recognise when they are judging people based on stereotypes rather than as individuals with just as much merit and as much to offer.

Education is a great first step to changing things around at your company and equipping yourself with the tools to be a better business leader.

The post Why inclusivity should be your USP … exclusive appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/12/why-inclusivity-should-be-your-usp-exclusive/