Four marketing techniques to use as a freelancer

Working as a freelancer both offers incredible freedom and a number of challenges and obstacles to overcome. You aren’t, after all, just fulfilling one role.

You need to do it all and more or less operate as a company all on your own. You need to manage your brand, your outreach, your clients, your work, your finances, and so on.

The better you can market yourself, the more work you can bring in, and this, in turn, makes you more reputable, and enables you to charge more for your services. Marketing is the key to success, which is why every freelancer should commit to these four marketing techniques, starting today.

 

Hire an Office Space

There are many benefits to having an actual office to work in. For one, you can manage your time better and work more productively, which will allow you to stay on task and keep a healthy barrier between work and your home life. Then, there is the social aspect. Working with others who are also being productive is great for morale and your social needs. You might even be able to network and further your career that way. Then, finally, it provides your clients with a physical space to meet you in, send your documents, and contact you.

The best part is that you don’t even need to lease out an entire office to gain these benefits. You can enjoy office share London facilities for a low monthly cost, have access to all the tools you will need, including a work address and access to meeting rooms to host clients. It’s the best way to do great work and wow your clients at the same time. Everyone will trust a company located in central London, and being located in a well-known area will be a huge boost to your reputation.

Have a Professional Website and Internet Presence

Just as professional office space will help you impress clients, so too will a professional website. A great website can help situate yourself as a notable figure in your industry and help you gain the reputation you need to become a true success. Commit regular audits on both your site and on your digital presence to ensure that what shows up is good for your reputation. Do this with a focus on SEO and your efforts will pay off in the long term.

 Work on Your Social Media Presence

Social media is how you can connect with users and brands alike. If you are a PR agent that specialises in promoting local UK brands, for example, the best place to find up and coming ones is the online world. By building up your own social media presence, you can manage a community that will act as your clientele and following. A great social media following is particularly important if you work in marketing or design.

 Have a Referral Program

One of the best ways to grow your clientele base is through a referral program. Do note, of course, that not every industry will allow you to do this based on ethical practices. If you can, offer referral codes and other incentives for your current clients to refer you to their friends and business partners, thus growing your client base and reputation simultaneously.

Marketing yourself does not come easy to many, but with these top tips, you should be able to grow your client base and become a huge success.

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from TheMarketingblog http://www.themarketingblog.co.uk/2018/10/four-marketing-techniques-to-use-as-a-freelancer/