Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK Hear ye, hear ye! Bud Light, one of the latest additions to AB InBev’s premium beer portfolio, announces the launch of a new, fully integrated marketing campaign that celebrates the brand’s light-hearted personality – all inspired by the latest phrase taking the US by storm. Originating [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/do-not-say-cheers-say-dilly-dilly/
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