The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017. The metrics used in the analysis measured [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/kantar-iab-digital-ads-raise-brand-awareness-by-12/
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