Customer experience management is a discipline that requires an ongoing focus. Application leaders should use the Gartner CX management maturity model to gauge their organization’s CX management maturity, and then use that baseline to plan future improvements. Application leaders responsible for CRM and customer experience programs should leverage the Gartner CXM maturity model framework to: [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/research-plan-the-destination-and-nature-of-your-organizations-cxm-journey-gartner/
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