New campaign for JD Williams will challenge traditional preconceptions of women in their 40s and 50s

Online retailer JD Williams unveiled its new-look brand with a multi-million pound advertising campaign launched last week, Thursday, 21 September 2017. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/09/new-campaign-for-jd-williams-will-challenge-traditional-preconceptions-of-women-in-their-40s-and-50s/?utm_source=rss&utm_medium=rss&utm_campaign=new-campaign-for-jd-williams-will-challenge-traditional-preconceptions-of-women-in-their-40s-and-50s